Geely Launches Australia's First Virtual Showroom on Amazon

In an Australian-first, Geely Auto and Amazon Ads ANZ have collaborated to promote the new Geely EX2 EV model through an immersive virtual showroom on Amazon.com.au.

Customers will be able to discover and engage the new Geely EX2 model features on the Amazon Store, including discovering state-based pricing features, and requesting a test drive and being linked to their nearest Geely dealership. The campaign also leverages Prime Video Interactive Ads to drive both awareness and action across the premium streaming environment.  

Geely and Amazon Ads are enhancing the browsing experience, providing customers with all the information they need in a familiar online environment before making their decision. The collaboration drives greater discoverability of the Geely EX2 – meeting customers where they regularly spend time online.

Two variants, Complete and Inspire, comprise the local Geely EX2 range. Priced from $26,490 and topping out at $30,990 plus on-road costs, the Geely EX2 presents as a highly compelling small car option for buyers seeking a ‘bigger’ experience and improves consumer accessibility to new energy vehicles. 

Geely is exploring a range of other online channels and digital shopfronts to showcase the Geely Auto brand and its new Geely EX2 – a small car redefining the segment with thoughtful design, tech, space, drivability, and safety deeply embedded in the vehicle since its conception. 

The new Geely EX2 electric hatchback officially launched on Wednesday 5 August at The Cutaway in Barangaroo, Sydney.